The Plus size fashion industry is expanding and more retailers are beginning to offer a wider selection of styles. Profits have been rolling in for retailers catering to plus size women considering that the average American woman is size 14.
Moreover, customers pay more for plus sizes because they go on sale less often. Recently, more major brands have added plus sizes to their collection. Some of which are Anthropologie, Old Navy, LOFT, Madewell and Wal-Mart.
Retailers have recognized that for the past years there have been few clothing lines that cater to the plus size woman. The additional sizes have been great for the retailers because of the increased profit. The plus size business is doing well.
Many shops like Anthropologie, recently launched their plus size option to expand their market. It is common, for women to be loyal to the brands they wear and are familiar with, plus size women are no exception. This is one of the reasons why the plus size market is becoming more lucrative.
The thought of being a plus size woman before created social stigma. It was not too long that, ‘fat’ would equal to ‘ugly’. Now, there is more of any evolving awareness that plus size women are fashionable, stylish, sultry, beautiful and worthy of designers’ investments.
Designers are keen to design styles that emphasizes what the plus size woman wants to make sure that she looks and feels beautify and that her clothes are flattering and not frumpy. Each year, more and more new labels arise to provide the plus size women more selections in terms of fashion.
Plus size women should feel at ease. There is a growing selection of plus size clothing stores that are not only found in the malls or local boutiques but also expanding to online shopping. There is a growing number of online retailers that would like to serve the plus size market.
They offer a wide array of clothes and accessories to match the plus size woman. They also provide fashion tips. These tips would guide the woman on what to wear that would both hide the problem areas while accommodating those curves.
As customers do not have the ability to try on clothes they shop for online, many online stores have conveniently deviced size charts. These charts serve as a guide for the plus size woman. Furthermore, they also provide ways to measure their size accurately. Sometimes, even some sites provide body analysis for more precise measurements.
Women of any size, of course, just want to look their best. They may be a super skinny or perhaps in a large frame, but it is no excuse not to be stylish and fashionable. The identity of the plus size woman has changed. Plus size fashion has spread its wings across the fashion market.
In fact, it is becoming a dominating force in the fashion industry. Plus size clothing stores provides the plus size woman with the needed variety in their clothing. To be plus size is no longer awkward in the eyes of many. Social norms have changed in the past years. The women of the world, no matter what size, have equal opportunities. The same goes with fashion statement. The plus size woman deserves to look and feel gorgeous and confident in her clothing which is just an accessory to her inner beauty and unique personality.